Oh, let me tell ya about this fancy Swiss watch company called Audemars Piguet. They been around for a long time, all the way back in 1875, when two men, Louis Audemars and Edward Piguet, decided to start making them fancy timepieces in the beautiful Vallee de Joux in Switzerland. Now, I ain’t one to talk about all them technical terms, but what I do know is, these folks sure know how to make a watch that lasts and looks mighty fine.
You might’ve heard about their famous Royal Oak watch. Well, let me tell ya, that watch made a big splash when it came out. Back then, in the 1970s, the Royal Oak was somethin’ real special. People didn’t expect a luxury watch to look like that, with that big ol’ steel case. It didn’t just tell the time, it made a statement! And that’s what put Audemars Piguet on the map for good. They say that wristwatch forever carved the company’s name in the history of watchmaking. And folks still talk about it today, like it was yesterday.
Now, Audemars Piguet ain’t just about making fancy watches. They also got this big heart for the environment, the people, and doing things the right way. They’ve got what they call a Corporate Social Responsibility (CSR) policy. Now, don’t get me wrong, I ain’t no business expert, but it sounds like they’re workin’ to make the world a better place. They focus on four big pillars: People, Environment, Business Ethics, and Community. They got people workin’ every day to make sure they’re doin’ their part for the greater good. Seems like a good way to keep on goin’ strong, don’t ya think?
And don’t think they’re slowin’ down neither. This family-owned company is makin’ some big moves. They’re plannin’ to open only their own brand stores in the next few years, gettin’ rid of them franchises and goin’ all in with their own shops. Right now, they got around 200 stores worldwide, and 60 of ’em are their own brand stores. They got big plans, and they ain’t afraid to invest in their future.
From Humble Beginnings to Luxury Watchmaking Giants
As for how Audemars Piguet got to be such a big name, well, it didn’t happen overnight. It took years of hard work, passion, and a bit of luck. Since their start in 1875, they’ve been makin’ high-quality timepieces, passin’ down their knowledge and skills from one generation to the next. Even today, they keep holdin’ on to that same old-school craftsmanship, but with a modern twist. They got this spirit of innovation that keeps them ahead of the game.
And if you ever get a chance, you should check out their special film called “Made in Le Brassus”. It’s a way for the company to share their story, tellin’ it all through some beautiful images. You get to see where they come from and what keeps them movin’ forward. It’s like takin’ a little trip back in time, but with all the modern glory they’ve built up over the years.
The Next Chapter in Audemars Piguet’s Story
Even though they’ve had all that success, Audemars Piguet is still lookin’ ahead, like they’ve always done. They ain’t just sittin’ on their laurels, they’re keepin’ their eyes on the future. The company might’ve started small, but now they’re a true giant in the luxury watch world, and they don’t plan on slowin’ down anytime soon. They’re always changin’ and adaptin’, and that’s probably why they’ve stayed relevant for all these years.
In the end, Audemars Piguet is a company that’s got a rich history and a bright future. They’ve been doin’ things their own way since day one, and that’s why they’re still around today. Whether you’re a watch enthusiast or just someone who appreciates good craftsmanship, Audemars Piguet sure knows how to make a watch worth talkin’ about.
Tags：[Audemars Piguet, Royal Oak, Swiss watches, luxury watchmaking, watch history, CSR policy, Vallee de Joux, Le Brassus, watch craftsmanship, family-owned company]
